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<channel>
	<title>Simon Bramfitt</title>
	<atom:link href="http://blog.simonbramfitt.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.simonbramfitt.com</link>
	<description>Desktop virtualization and Application Delivery</description>
	<lastBuildDate>Tue, 08 May 2012 09:29:08 +0000</lastBuildDate>
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		<item>
		<title>Technology Meets Ideology in the Fight for the New Desktop</title>
		<link>http://blog.simonbramfitt.com/2012/05/technology-meets-ideology-in-the-fight-for-the-new-desktop/</link>
		<comments>http://blog.simonbramfitt.com/2012/05/technology-meets-ideology-in-the-fight-for-the-new-desktop/#comments</comments>
		<pubDate>Tue, 08 May 2012 09:29:08 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Application Delivery]]></category>
		<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[Citrix Synergy]]></category>
		<category><![CDATA[IDV]]></category>
		<category><![CDATA[VDI]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3270</guid>
		<description><![CDATA[<p>On the eve of the Citrix Synergy conference in San Francisco, I thought I&#8217;d share a fascinating metric that gets to the heart of what is at stake in the desktop virtualization market.</p>
<p>A couple of months the I surveyed 101 members of the grandly titled Entelechy Associates Desktop Leadership Panel about their  post-Windows XP desktop management plans. The Entelechy Associates Desktop Leadership Panel is my network of desktop IT decision-makers that I survey on issues relating to desktop management, mobility, and application delivery in return for access to the index data behind my surveys.</p>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/05/technology-meets-ideology-in-the-fight-for-the-new-desktop/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Developing a Remote Display Technology User Experience Benchmark</title>
		<link>http://blog.simonbramfitt.com/2012/04/developing-a-remote-display-technology-user-experience-benchmark/</link>
		<comments>http://blog.simonbramfitt.com/2012/04/developing-a-remote-display-technology-user-experience-benchmark/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 18:02:29 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[Benchmark]]></category>
		<category><![CDATA[iCA]]></category>
		<category><![CDATA[PCoIP]]></category>
		<category><![CDATA[presentation virtualization]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[VDI]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3185</guid>
		<description><![CDATA[<p>25 years after X terminals pioneered the use of graphical remote display technologies, the industry still lacks a standard way of assessing the performance  of remote display technology protocols and associated endpoints. Standard benchmarking tools are readily available for all mainstream computing technologies, processors, GPUs, storage, networking, databases, Java, transaction processing systems etc. There is even a benchmarking tool to assess storage technologies for their ability to support VDI specific workloads (<a href="http://vdi-iomark.org/">VDI-IOmark</a>).</p>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/04/developing-a-remote-display-technology-user-experience-benchmark/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Will Microsoft Windows 8 Software Assurance Fix VDI Licensing?</title>
		<link>http://blog.simonbramfitt.com/2012/04/will-microsoft-windows-8-software-assurance-fix-vdi-licensing/</link>
		<comments>http://blog.simonbramfitt.com/2012/04/will-microsoft-windows-8-software-assurance-fix-vdi-licensing/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 02:52:49 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Licensing]]></category>
		<category><![CDATA[VDA]]></category>
		<category><![CDATA[VDI]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3170</guid>
		<description><![CDATA[<p>No.</p>
<p>&#160;</p>
<p>End of message. Seriously that&#8217;s all the blog post you get today.</p>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/04/will-microsoft-windows-8-software-assurance-fix-vdi-licensing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Some thoughts on the changing nature of the desktop</title>
		<link>http://blog.simonbramfitt.com/2012/04/some-thoughts-on-the-changing-nature-of-the-desktop/</link>
		<comments>http://blog.simonbramfitt.com/2012/04/some-thoughts-on-the-changing-nature-of-the-desktop/#comments</comments>
		<pubDate>Sun, 08 Apr 2012 02:42:44 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Application Delivery]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[Mobile Computing]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3085</guid>
		<description><![CDATA[<p>This is more a little more &#8216;formal&#8217; than my typical blog post, perhaps better to consider it a position paper under development than anything else, but you may find it of interest.</p>
<hr style="width: 275px;" width="275" />
<p>On August 12, 1981 Philip “Don” Estridge introduced the world to the IBM 5150 Personal Computer. At the time he shocked IBM executives by forecasting that that IBM would sell 250,000 PCs in three years, 10 times as many as IBM&#8217;s best-selling computer to date.</p>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/04/some-thoughts-on-the-changing-nature-of-the-desktop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Five Tweets of VDI</title>
		<link>http://blog.simonbramfitt.com/2012/04/the-five-tweets-of-vdi/</link>
		<comments>http://blog.simonbramfitt.com/2012/04/the-five-tweets-of-vdi/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 20:15:16 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[VDI]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3076</guid>
		<description><![CDATA[<p><a href="http://blog.simonbramfitt.com/wp-content/uploads/2012/04/Tal-Tweets.png"><img class="alignright size-medium wp-image-3077" title="Tal Tweets" src="http://blog.simonbramfitt.com/wp-content/uploads/2012/04/Tal-Tweets-241x300.png" alt="" width="241" height="300" /></a>Tal Klein (@VirtualTal on Twitter) former Director of Technical Marketing at Citrix shared his views on VDI on Friday as part of a long running back and forth as to the value of this technology. He summed up his position as follows:</p>
<p>1  TS can be substituted for VDI in 80% of use cases<br />
2  Hosted desktops of any flavor, TS or VDI (persistent or non-presistent) are not secure<br />
3  Cost savings is the wrong reason to look into VDI It&#8217;s not cheaper Sorry<br />
4  Microsoft licensing is a friggin mess Don&#8217;t trust VAR&#8217;s or SP&#8217;s: Involve an MS account exec before venturing into VDI<br />
5  Anyone investigating VDIaaS should also look into TS DaaS and Intune</p>
<p>Well yes, but really no, sorry.</p>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/04/the-five-tweets-of-vdi/feed/</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Another Crack at Immanentizing the Eschaton*</title>
		<link>http://blog.simonbramfitt.com/2012/04/another-crack-at-immanentizing-the-eschaton/</link>
		<comments>http://blog.simonbramfitt.com/2012/04/another-crack-at-immanentizing-the-eschaton/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 08:02:37 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[VDI]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com.s127220.gridserver.com/?p=2922</guid>
		<description><![CDATA[<p>Clearly Microsoft hasn&#8217;t a clue when it comes to VDI licensing, but have you personally done anything to improve the situation?</p>
<p>How about letting someone know.</p>
<p>Microsoft&#8217;s head of licensing worldwide is Joe Matz,  his email address is jmatz@microsoft.com</p>
<p>Let him know how the needless complexity of Windows licensing is holding your business back. Explain to him how BYOD policies and COiT activities will make it practically impossible for you to maintain compliance with VDI licensing rules. Tell him how you would like to buy DaaS, but can&#8217;t find anyone who can afford to sell it to you in the way you want to buy it because they have to dedicate hardware to supporting you, and that having to buy and manage VDA licenses both cripples the inherent flexibility of DaaS and makes it more expensive than licensing a conventional desktop.  Tell him how this mess will accelerate your move towards commodity web services like Google Docs, where Microsoft doesn&#8217;t make any money.</p>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/04/another-crack-at-immanentizing-the-eschaton/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why I&#8217;m signing up with DesktopsOnDemand and why you should too</title>
		<link>http://blog.simonbramfitt.com/2012/03/why-im-signing-up-with-desktopsondemand-and-why-you-should-too/</link>
		<comments>http://blog.simonbramfitt.com/2012/03/why-im-signing-up-with-desktopsondemand-and-why-you-should-too/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 18:53:19 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Desktop Virtualization]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3043</guid>
		<description><![CDATA[<p>Unless you&#8217;ve been hiding under a rock for the last couple of months, you will have already heard of OnLive Desktop and the intrigue surrounding just how it is licensing its virtual desktop service. If by any chance you did miss the story it can be best summarized as:</p>
<ol>
<li><a href="http://desktop.onlive.com/news/pressreleases/1160">OnLive announces free hosted virtual desktop service</a></li>
<li><a href="http://desktop.onlive.com/news/inthenews">Massed ranks of click hungry &#8220;journalists&#8221; offer positive reviews</a></li>
<li><a href="http://www.bythebell.com/2012/02/microsoft-makes-it-challenging-for-cloud-providers-to-host-virtual-desktops.html">Real experts question the legitimacy of the service</a></li>
<li>&#8220;Thanks for your email We have never commented on any licensing agreements&#8221; - OnLive</li>
<li><a href="http://www.brianmadden.com/blogs/brianmadden/archive/2012/03/01/4-ways-microsoft-is-screwing-the-desktop-virtualization-industry-and-why-i-m-quitting-the-mvp-program.aspx">Brian Madden quits MVP program in protest</a></li>
<li><a href="http://blogs.technet.com/b/volume-licensing/archive/2012/03/08/delivery-of-desktop-like-functionality-through-outsourcer-arrangements-and-service-provider-license-agreements.aspx">Microsoft suggests all is not well</a></li>
<li><strong><a href="http://www.wired.com/cloudline/2012/03/ceo-dares-microsoft/">Guise Bule announces DesktopsOnDemand </a></strong></li>
<li>Crickets</li>
</ol>
<p>In short, everybody in the industry who understands Microsoft&#8217;s licensing terms for desktop virtualization (that&#8217;s about six people) have come out and said that what OnLive is doing is in breach of Microsoft&#8217;s licensing rules for Windows 7 — not that it can&#8217;t be done profitably, but that it can&#8217;t be done at all.</p>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/03/why-im-signing-up-with-desktopsondemand-and-why-you-should-too/feed/</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Analysis of Microsoft Position on Desktop Virtualization Licensing for Service Providers</title>
		<link>http://blog.simonbramfitt.com/2012/03/analysis-of-microsoft-position-on-desktop-virtualization-licensing-for-service-providers/</link>
		<comments>http://blog.simonbramfitt.com/2012/03/analysis-of-microsoft-position-on-desktop-virtualization-licensing-for-service-providers/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 17:42:28 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3047</guid>
		<description><![CDATA[<p>&#160;</p>
<blockquote><p>Our licensing terms provide clarity and consistency for our partners, ensure a quality experience for end customers using Windows across a variety of devices</p>
<p><strong>Joe Matz</strong>,<br />
Corporate Vice President, Worldwide Licensing and Pricing, Microsoft</p></blockquote>
<p>&#160;</p>
<blockquote><p>Bollocks</p>
<p><strong>Simon Bramfitt</strong>,<br />
Analyst</p></blockquote>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/03/analysis-of-microsoft-position-on-desktop-virtualization-licensing-for-service-providers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>This is Quite Brilliant</title>
		<link>http://blog.simonbramfitt.com/2012/03/v2-systems-desktop-cloud-live/</link>
		<comments>http://blog.simonbramfitt.com/2012/03/v2-systems-desktop-cloud-live/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 03:20:29 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[V3 Systems]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3024</guid>
		<description><![CDATA[<p>Okay, I know this is promoting an event that I am nominally participating in, but take a minute out of your busy schedule, watch this, put a smile on your face</p>
<p>
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</p>
<p>and think about joining the V3 Desktop Cloud Live event&#160;<a href="http://v3sys.com/desktopcloudlive/">here</a> on April 2 10 AM PST.</p>
<p>V3 Systems, isn&#8217;t Citrix, Cisco, or VMware, it&#8217;s a small startup with a first-class piece of technology and a small group of highly motivated people who dearly deserve to succeed.</p>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/03/v2-systems-desktop-cloud-live/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Microsoft speaks out about OnLive Desktop</title>
		<link>http://blog.simonbramfitt.com/2012/03/microsoft-speaks-out-about-onlive-desktop/</link>
		<comments>http://blog.simonbramfitt.com/2012/03/microsoft-speaks-out-about-onlive-desktop/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 20:04:32 +0000</pubDate>
		<dc:creator>Simon Bramfitt</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Desktop Virtualization]]></category>
		<category><![CDATA[OnLive]]></category>
		<category><![CDATA[VDI]]></category>

		<guid isPermaLink="false">http://blog.simonbramfitt.com/?p=3006</guid>
		<description><![CDATA[<p>As I <a href="http://blog.simonbramfitt.com/2012/02/onlive-desktop/">speculated</a> last week, Microsoft does have concerns about the licensing status of OnLive&#8217;s Desktop.</p>
<p>In a <a href="http://blogs.technet.com/b/volume-licensing/archive/2012/03/08/delivery-of-desktop-like-functionality-through-outsourcer-arrangements-and-service-provider-license-agreements.aspx">blog post</a> today Joe Matz  (Corporate Vice President, Worldwide Licensing and Pricing, Microsoft) made Microsoft&#8217;s position abundantly clear.</p>
<blockquote><p> We are actively engaged with OnLive with the hope of bringing them into a properly licensed scenario, and we are committed to seeing this issue is resolved.</p></blockquote>]]></description>
		<wfw:commentRss>http://blog.simonbramfitt.com/2012/03/microsoft-speaks-out-about-onlive-desktop/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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